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Nike - YourID

Project type



November 2022


São Paulo

This project was done for the FIFA World Cup in November 2022.
The idea was to recreate a scene with people having a good time on the streets, relating to the strong soccer culture in Brazil, adding elements such as the Nike ball and the new Brazilian Nike soccer jersey. Also the Jaguar pattern on the jersey was reused on one of the character tattoos & also on the vendor's box, with the "veste a garra" phrase.

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